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🧠 Your Marketplace Revenue Needs a Customer Cohort

🧠 Your Marketplace Revenue Needs a Customer Cohort

A 1,000-consumer survey puts 44% of first brand purchases on marketplaces. Track contribution and repeat behavior before calling that growth.

John S.
John S.
Aug 4, 2026
🧠 Audit Your Catalog Before AI Starts Taking Orders

🧠 Audit Your Catalog Before AI Starts Taking Orders

Six catalog and checkout checks for Shopify agentic storefronts and Google UCP.

John S.
John S.
Jul 28, 2026
🧠 Your Shopify Tracking Has an August 26 Deadline

🧠 Your Shopify Tracking Has an August 26 Deadline

Shopify can auto-upgrade the pages after the deadline. Check your scripts, pixels, and incompatible apps before then.

John S.
John S.
Jul 21, 2026
🧠 New Organic Search Report Launched: AI Overview Impressions

🧠 New Organic Search Report Launched: AI Overview Impressions

How to interpret it and more.

John S.
John S.
Jun 4, 2026
🧠 AI Max for Shopping: My 2 Week Test Results

🧠 AI Max for Shopping: My 2 Week Test Results

It's only two weeks, but the results are pretty stark.

John S.
John S.
May 19, 2026
🧠 You're Sending Too Many Email Campaigns

🧠 You're Sending Too Many Email Campaigns

See for yourself through this data from Klaviyo's 2026 OmniChannel Benchmark report.

John S.
John S.
May 12, 2026
🧠 Order Returns Increase Lifetime Value?

🧠 Order Returns Increase Lifetime Value?

Returns suck, but they're an opportunity to create a lasting customer.

John S.
John S.
May 8, 2026
🧠 This SMS flow has a 22% response rate. 3x higher than email.

🧠 This SMS flow has a 22% response rate. 3x higher than email.

Plus, it has some hidden perks.

John S.
John S.
Apr 28, 2026
🧠 On-Site Pop Ups Are Growing Ineffective

🧠 On-Site Pop Ups Are Growing Ineffective

Here's how to pivot

John S.
John S.
Apr 21, 2026
🧠 The Ecommerce Loyalty Appreciation Gap

🧠 The Ecommerce Loyalty Appreciation Gap

67% of your loyal customers think you like new buyers more than them

John S.
John S.
Apr 14, 2026
🧠 Fire Your (Static) Creative Agency

🧠 Fire Your (Static) Creative Agency

How To Automatically Generate Infinite Creatives (Based On Real Competitor Data)

John S.
John S.
Apr 7, 2026
🧠 How To Use Claude for Ads Performance Review

🧠 How To Use Claude for Ads Performance Review

I had Claude build me an ads analysis tool. It took less than an hour and I use it every week.

John S.
John S.
Mar 31, 2026
🧠 Post-Purchase Upsell - Have You Tried It?

🧠 Post-Purchase Upsell - Have You Tried It?

There's a moment after every order where you have your customer's full attention. Most stores respond with a receipt.

John S.
John S.
Mar 24, 2026
🧠 You Need More Ad Creatives To Succeed

🧠 You Need More Ad Creatives To Succeed

Same budget, same product. CPA doubled. You need more creatives.

John S.
John S.
Mar 18, 2026
🧠 2026 in Ecommerce - A Look Ahead

🧠 2026 in Ecommerce - A Look Ahead

Plus a quick question for you at the top!

John S.
John S.
Jan 6, 2026
Turn BFCM Impulse Buyers Into Customers

Turn BFCM Impulse Buyers Into Customers

Rare weekend issue - must be important!

John S.
John S.
Nov 24, 2025
🧠 Priority 0 - The Ecommerce Data Layer

🧠 Priority 0 - The Ecommerce Data Layer

Understanding its fundamental importance.

John S.
John S.
Nov 4, 2025
🧠 You're Losing Visitors You Paid For

🧠 You're Losing Visitors You Paid For

Not everyone makes it to cart, but you can still get them to convert.

John S.
John S.
Oct 9, 2025
🧠 Use Your Other Facebook Account

🧠 Use Your Other Facebook Account

Founder led ads work, in my experience.

John S.
John S.
Oct 2, 2025
🧠 Product Pages That Rank and Convert: How to Nail Descriptions

🧠 Product Pages That Rank and Convert: How to Nail Descriptions

Walk the line between aesthetics and SEO

John S.
John S.
Sep 23, 2025
🧠 You're Missing Conversions | Learn About 1st Party Tracking

🧠 You're Missing Conversions | Learn About 1st Party Tracking

Track accurately, scale confidently.

John S.
John S.
Sep 17, 2025
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