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🧠 Priority 0 - The Ecommerce Data Layer

🧠 Priority 0 - The Ecommerce Data Layer

Understanding its fundamental importance.

John S.
John S.
Nov 4, 2025
🧠 You're Losing Visitors You Paid For

🧠 You're Losing Visitors You Paid For

Not everyone makes it to cart, but you can still get them to convert.

John S.
John S.
Oct 9, 2025
🧠 Use Your Other Facebook Account

🧠 Use Your Other Facebook Account

Founder led ads work, in my experience.

John S.
John S.
Oct 2, 2025
🧠 Product Pages That Rank and Convert: How to Nail Descriptions

🧠 Product Pages That Rank and Convert: How to Nail Descriptions

Walk the line between aesthetics and SEO

John S.
John S.
Sep 23, 2025
🧠 You're Missing Conversions | Learn About 1st Party Tracking

🧠 You're Missing Conversions | Learn About 1st Party Tracking

Track accurately, scale confidently.

John S.
John S.
Sep 17, 2025
🧠 UGC vs. Brand Creative in Ads

🧠 UGC vs. Brand Creative in Ads

Is your content team more powerful than social proof?

John S.
John S.
Sep 11, 2025
🧠 Recurring Revenue: Who Can Pull It Off and Why

🧠 Recurring Revenue: Who Can Pull It Off and Why

Can your ecommerce business benefit from offering a paid membership program?

John S.
John S.
Sep 2, 2025
🧠 Cracking the TikTok Nut in 2025

🧠 Cracking the TikTok Nut in 2025

From UGC playbooks to paid ads that convert, here’s how brands will win on TikTok this buying season.

John S.
John S.
Aug 26, 2025
🧠 24 Site Mistakes That Are Quietly Killing Your Sales

🧠 24 Site Mistakes That Are Quietly Killing Your Sales

I’ve audited 1000+ stores. These are the 24 problems that keep showing up, and how to fix them.

John S.
John S.
Aug 19, 2025
🧠 Same Day Delivery = Profit

🧠 Same Day Delivery = Profit

Real results: $4K+ in monthly shipping profit and a 22% CTR lift.

John S.
John S.
Aug 13, 2025
🧠 Scaling Meta Ads in 2025

🧠 Scaling Meta Ads in 2025

Discipline required.

John S.
John S.
Aug 7, 2025
Delivery Estimates: Flaunt 'em Proudly

Delivery Estimates: Flaunt 'em Proudly

Cart or checkout is TOO LATE to display a delivery estimate.

John S.
John S.
Aug 5, 2025
You're Under-Utilizing Plain Text Emails

You're Under-Utilizing Plain Text Emails

And I can prove it

John S.
John S.
Jul 29, 2025
Hero Product: Time to Hedge?

Hero Product: Time to Hedge?

If all your eggs are in one basket, diversify.

John S.
John S.
Jul 23, 2025
Extra Profit or Consumer Squeeze?

Extra Profit or Consumer Squeeze?

Join as we explore a controversial topic between merchants and consumers.

John S.
John S.
Jul 21, 2025
BNPLs: 2024 vs. 2025 Adoption

BNPLs: 2024 vs. 2025 Adoption

Plus, you're probably paying more than you need to.

John S.
John S.
Jul 17, 2025
Source = ChatGPT. Good or Bad?

Source = ChatGPT. Good or Bad?

For me it's not bad, per se, but it's not as good as average

John S.
John S.
Jul 13, 2025
pMax vs. Standard Shopping in 2025

pMax vs. Standard Shopping in 2025

The best payoffs are the results of a risky test

John S.
John S.
Jul 12, 2025