Dir. of Ecom @ Agency → Ecom founder (sold) → Fractional CMO for 8 and 9 figure brands. Sharing insights.
Five readiness checks for deciding when an ecommerce brand should add paid awareness alongside direct response.
Sep 8, 2026
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5 min read
What I am reviewing from last year's client performance, what has changed, and how the evidence will shape each 2026 BFCM plan.
Sep 1, 2026
Budget-limited tCPA and tROAS campaigns now chase their targets more consistently. Public reports show sharp swings and uneven outcomes.
Aug 26, 2026
3 min read
Once your ad, analytics, email, commerce, POS, and content data are available in one analysis session, a model can look for relationships your channel reports never test.
Aug 18, 2026
4 min read
Apply to become one of 50 founding members and get free access for life.
Aug 11, 2026
2 min read
A 1,000-consumer survey puts 44% of first brand purchases on marketplaces. Track contribution and repeat behavior before calling that growth.
Aug 4, 2026
Six catalog and checkout checks for Shopify agentic storefronts and Google UCP.
Jul 28, 2026
Shopify can auto-upgrade the pages after the deadline. Check your scripts, pixels, and incompatible apps before then.
Jul 21, 2026
How to interpret it and more.
Jun 4, 2026
It's only two weeks, but the results are pretty stark.
May 19, 2026
See for yourself through this data from Klaviyo's 2026 OmniChannel Benchmark report.
May 12, 2026
Returns suck, but they're an opportunity to create a lasting customer.
May 8, 2026
8 min read
Plus, it has some hidden perks.
Apr 28, 2026
7 min read
Here's how to pivot
Apr 21, 2026
9 min read
67% of your loyal customers think you like new buyers more than them
Apr 14, 2026
1 min read
How To Automatically Generate Infinite Creatives (Based On Real Competitor Data)
Apr 7, 2026
I had Claude build me an ads analysis tool. It took less than an hour and I use it every week.
Mar 31, 2026
There's a moment after every order where you have your customer's full attention. Most stores respond with a receipt.
Mar 24, 2026
Same budget, same product. CPA doubled. You need more creatives.
Mar 18, 2026
Plus a quick question for you at the top!
Jan 6, 2026
Rare weekend issue - must be important!
Nov 24, 2025
Understanding its fundamental importance.
Nov 4, 2025
Not everyone makes it to cart, but you can still get them to convert.
Oct 9, 2025
Founder led ads work, in my experience.
Oct 2, 2025
Walk the line between aesthetics and SEO
Sep 23, 2025
